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One of the hottest topics in fundraising today is developing mid-level donors. There are several reasons behind the almost frenetic rush to enlarge this valuable donor group.
In general, it’s good to outline a year of planned fundraising campaigns and show the rationale for campaigns tied to your program goals for acquisition, renewal and deepening engagement.
It’s not simply an increase in traffic though, it’s focusing on the fact that at all times, the majority of individuals have a personal computer arm’s length away.