RKD Articles

rkd articles

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Developing a Mid-level Donor Program

One of the hottest topics in fundraising today is developing mid-level donors. There are several reasons behind the almost frenetic rush to enlarge this valuable donor group.

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Are Annual Plans Killing Your Online Fundraising

In general, it’s good to outline a year of planned fundraising campaigns and show the rationale for campaigns tied to your program goals for acquisition, renewal and deepening engagement.

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Rethinking Mobile Donations

It’s not simply an increase in traffic though, it’s focusing on the fact that at all times, the majority of individuals have a personal computer arm’s length away.

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