Case Studies

case studies

These projects are just some of the breakthroughs we've helped our clients discover.

Resource Recycling: Using Video in New Ways

Relating something to the right occasion can make a big difference in connecting with donors. We helped MD Anderson on their Mother’s Day campaign by re-editing a video that had previously not been effective.

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Email Marketing Optimization: Taking a Cue From Direct Mail

Sometimes what works in direct mail does not work as well with the digital counterpart. We worked with MD Anderson to optimize their digital efforts.

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Email Acquisition Through Mission Based Offers

To acquire new email addresses and convert them into donors, we used a comprehensive media campaign geared toward people with a heart for kiddos that led to an 84% increase in donations.

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Doubling Down on Email Marketing

Gleaners Food Bank wanted to get the most out of their Double Your Donation Day email campaign, so they came to us to make sure that they would—and boy did they.

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A Thanksgiving Feast of Acquisition

Food Bank For New York City already had an extremely successful Thanksgiving fundraising season, but they came to us for a breakthrough approach to acquire more new donors for online giving.

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