Case Studies

case studies

These projects are just some of the breakthroughs we've helped our clients discover.

American Bible Society

American Bible Society works nationally and globally to provide God’s written word to places that wouldn’t normally have access. Through translation, distribution and ministry partnerships, American Bible Society aims to see 100 million people engaged with the Bible in the next ten years.

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Open This for Important Information

MSAA was hampered by a lack of growth in performance metrics with their email program. We wanted to see if something as simple as tweaking their subject line could improve their results. So, we ran a series of tests to see specifically which type of subject line would have a positive effect on their open rate.

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Resource Recycling: Using Video in New Ways

Relating something to the right occasion can make a big difference in connecting with donors. We helped MD Anderson on their Mother’s Day campaign by re-editing a video that had previously not been effective.

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Email Marketing Optimization: Taking a Cue From Direct Mail

Sometimes what works in direct mail does not work as well with the digital counterpart. We worked with MD Anderson to optimize their digital efforts.

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How Mobile Optimization Improves Conversion

South Plains came to us with an old and outdated donation form. We redesigned it to not only make it more aesthetically appealing, but also to make it mobile friendly.

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