For a cause to ignite you have to get your message into someone’s hand.

Don’t ignore the total program impact that digital media generates. It’s easy to look past important metrics like the impressions your ads get, the traffic driven to your website, and the brand exposure created from your search campaigns. Many organizations experience a net lift in their other channels by running digital media campaigns beyond the direct response attributed conversions.

The key point is to create a strategy for your media efforts that utilizes a variety of goals–and as a Google Partner agency, RKD is here to help.