The best acquisition programs understand what is the right channel, right audience and right offer to build a list.

RKD creates custom list building campaigns that familiarize audiences with your organization and mission, determines who are the type of people that would be interested in your cause, provides opportunities for interaction and data collection, and uses your communication channels to deepen relationships.

In addition to campaign setup–list building efforts must be optimized to make your targeting, offer and user experience incrementally more effective.