telling the faith-based story
When American Bible Society needed new email addresses, RKD was there to help. Luckily, we had something to assist us with this task: Google Grant.
RKD revamped the American Bible Society’s Google Grant ad campaigns to begin the process of acquiring new email addresses. Our first step was to develop brand new landing pages for the campaign where targeted users could submit a prayer online, ultimately signing up with a valid email address.
Results from this campaign started pouring in almost instantly. With ongoing optimization, this campaign has achieved 28% email conversion rate from Google Grant Ads, which is 5x above the company’s benchmark!
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