telling the foundation story
The Coast Guard Foundation wanted to grow their house email file with digital media. That’s a short and simple goal until you peek under the hood of the idea. Clearly for this initiative to be a success the emails need to be high quality—meaning from people who have legitimate affinity for an organization like the Coast Guard Foundation.
RKD employed digital audience modeling with concept development to launch campaigns that resulted in 22% conversion rates.
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Find out more about our award-winning digital media work.