TELLING THE ENVIRONMENTAL STORY

telling the environmental story

Our team of fundraising experts helps create integrated marketing strategies to tell the story for organizations that are protecting and conserving some of the world’s most amazing places.

client successes

The National Park Foundation was missing an opportunity to target and engage non-donors on their email file.

RKD developed a new strategy for NPF’s End-of-Year email campaign to enable National Park Foundation to send targeted emails to major donors, donors and non-donor lists. This segmentation, along with mobile optimization, provided National Park Foundation with the ability to test a variety of creative concepts and make smaller gift asks to non-donors, who contributed 35% of all year-end email gifts.

connect with us

Find out more about our multichannel strategic successes.