telling the environmental story
The National Park Foundation was missing an opportunity to target and engage non-donors on their email file.
RKD developed a new strategy for NPF’s End-of-Year email campaign to enable National Park Foundation to send targeted emails to major donors, donors and non-donor lists. This segmentation, along with mobile optimization, provided National Park Foundation with the ability to test a variety of creative concepts and make smaller gift asks to non-donors, who contributed 35% of all year-end email gifts.
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Find out more about our multichannel strategic successes.