TELLING THE HOSPITAL STORY

telling the hospital story

RKD helps create integrated fundraising and marketing strategies to tell the story for organizations that know how to connect patient care to ongoing donor support.

client successes

The Ann & Robert H. Lurie Hospital had continued to see direct mail renewal results decline and asked RKD to both analyze results and create a new approach.

RKD created a strategy that leveraged segmentation and content to drive higher retention across lifecycles and tested it against the control renewal track. The test track provided a significant lift, including a 15% increase in response and 7% increase in average gift.

connect with us

Find out more about our multichannel strategic successes.